Introduction
In 2025, creating an aesthetically pleasing product isn't enough. The true power of UI/UX lies in retaining users by offering them seamless, intuitive, and emotionally engaging experiences. While user acquisition can be expensive, retention fuels growth and long-term success.
Why Retention is More Valuable Than Acquisition
Keeping an existing user costs significantly less than acquiring a new one. Moreover, engaged users are more likely to convert, refer others, and become loyal advocates. That’s why UI/UX design in 2025 is heavily focused on minimizing friction and maximizing value delivery.
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