Optimize Images Without Losing Quality

Use next-gen formats (WebP, AVIF)

Next-generation image formats like WebP and AVIF offer significantly better compression than traditional formats like JPEG or PNG, without sacrificing image quality. These formats reduce image size by up to 30–50%, resulting in faster load times and a smoother user experience, especially on mobile devices. WebP is widely supported across all modern browsers, while AVIF provides even better compression for ultra-fast performance.

Compress with tools like TinyPNG or ImageOptim

Before uploading images to your website, compress them using tools like TinyPNG, ImageOptim, or Squoosh. These tools strip unnecessary metadata and reduce file size while maintaining visual quality. Optimized images not only load faster but also save bandwidth, improving SEO rankings and reducing bounce rates.

Implement lazy loading for off-screen images

Lazy loading ensures that images are only loaded when they are about to enter the user’s viewport. This technique reduces the initial page load time and saves data for users. By using the loading="lazy" attribute in your tags or integrating a JavaScript lazy-loading library, you improve both performance and user satisfaction.