Positioning & messaging
Discuss your audience, offer and competitive context. Clarify the ideas customers should associate with the business and the language used to explain its value.
Brand & growth · TECHNO PARTICLES
Brand Building
Brand identity and digital presentation that make your business easier to recognise and understand.
For a new business establishing its identity or an existing company bringing inconsistent materials into a clearer system.
Serving businesses worldwide with a project-specific scope, estimate and support plan.
WHAT TO PLAN01 02 03
A scope built around your needs.
Use these areas to discuss deliverables, dependencies and acceptance criteria. The final scope is agreed for your project.
Identity direction
Agree the identity elements in scope, such as logo usage, typography, colour and digital applications. Establish feedback and approval stages for creative work.
Digital rollout
Plan how the identity appears on the website, social profiles and campaign assets. Define the file formats and usage guidance required at handover.
CHOOSE YOUR STARTING POINT
Which approach fits your project?
| Approach | When it fits | What to consider |
|---|---|---|
| New identity | Launching a business or product. | Positioning, naming constraints and core assets. |
| Brand refresh | Existing recognition needs a more consistent presentation. | What to preserve and what should change. |
| Digital brand system | Multiple teams produce website and campaign assets. | Reusable guidance and practical templates. |
CLEAR EXPECTATIONS
Plan the brief, budget and next step.
Bring these to the discussion
- Business background and intended audience
- Existing identity files and usage rights
- Examples of desired and unsuitable directions
- Required touchpoints, decision-makers and rollout needs
What affects cost and delivery time?
- Research and positioning depth
- Number of identity assets and applications
- Creative review and revision scope
- Guidelines, templates and rollout support
Share your priorities and target date. Confirm inclusions, third-party costs and ongoing responsibilities in the proposal.
PUBLISHED PORTFOLIO
All projects Explore our work.
See selected projects, then talk to us about the scope your business needs.
BEFORE YOU DECIDE
Brand Building: your questions.
Practical answers to help you prepare a useful project brief.
Is brand building the same as designing a logo?
A logo is one part of an identity. Brand building can also address positioning, messaging, typography, colour and the consistency of customer touchpoints. Agree the specific deliverables rather than assuming a logo package includes a wider strategy.
Can you refresh a brand without changing its name?
A refresh can retain the existing name and recognisable elements while improving presentation and consistency. Discuss what existing customers recognise and which materials are causing confusion before deciding what should change.
What files should be included at handover?
Agree editable and export formats, logo variants, colour values, typography guidance and any templates needed by your team. Usage rights for fonts, photography and other third-party assets should be identified.
Does a brand project include a website?
A website and a brand identity are connected but different scopes. Clarify whether website design or development is part of the engagement or a separate phase, including how identity decisions will be applied.
LET’S DISCUSS THE SCOPE
Tell us what needs to work better.
Techno Particles · Working with businesses worldwide. Share your requirements, existing systems and priorities.