Audience & channel planning
Clarify the offer, target audience and role of each channel. Discuss paid media, organic content or search based on business goals rather than treating every channel as essential.
Brand & growth · TECHNO PARTICLES
Digital Marketing
Digital marketing planned around your audience, message, channels and measurable business objectives.
For businesses that need a clearer online acquisition plan or want to connect their campaigns with better landing pages.
Serving businesses worldwide with a project-specific scope, estimate and support plan.
WHAT TO PLAN01 02 03
A scope built around your needs.
Use these areas to discuss deliverables, dependencies and acceptance criteria. The final scope is agreed for your project.
Creative & landing-page alignment
Align campaign messages, assets and page content. Plan mobile contact journeys, forms, offer details and review responsibilities before launching activity.
Tracking & learning
Define meaningful conversions, account ownership and reporting. Review the quality of enquiries as well as platform clicks and reach, and use the findings to adjust priorities.
CHOOSE YOUR STARTING POINT
Which approach fits your project?
| Approach | When it fits | What to consider |
|---|---|---|
| Paid campaigns | Test an offer with an allocated media budget. | Creative, targeting, landing pages and separate ad spend. |
| Organic content | Build ongoing audience understanding. | Useful topics, publishing capacity and brand consistency. |
| Search-led acquisition | Reach people expressing relevant intent. | SEO foundations and matching service pages. |
CLEAR EXPECTATIONS
Plan the brief, budget and next step.
Bring these to the discussion
- Your offer and target customer
- Existing channels and account ownership
- Campaign assets and landing pages
- Business goals, budget range and enquiry process
What affects cost and delivery time?
- Channels and markets included
- Creative production and publishing volume
- Landing-page and tracking work
- Management scope and separate platform/media costs
Share your priorities and target date. Confirm inclusions, third-party costs and ongoing responsibilities in the proposal.
PUBLISHED PORTFOLIO
All projects Explore our work.
See selected projects, then talk to us about the scope your business needs.
BEFORE YOU DECIDE
Digital Marketing: your questions.
Practical answers to help you prepare a useful project brief.
Is advertising spend included in a marketing fee?
Confirm this explicitly in the proposal. Media spend paid to advertising platforms and fees for planning, management or creative work are different costs. The account owner, billing method and spending limits should be clear.
Which marketing channel should my business use first?
Choose based on the audience, purchase journey, offer and available resources. A channel used by a competitor is not automatically the best starting point. Review where customers look for a solution and whether your landing page is ready to support enquiries.
How do you tell whether a campaign is working?
Agree conversion definitions and connect reporting to business outcomes. Compare the quality and cost of qualified enquiries or purchases alongside reach and clicks. Attribution has limitations, so platform reports and business records should be interpreted together.
Can marketing fix a website that does not convert?
Campaigns can bring visitors, but unclear offers, slow pages or broken contact forms can still lose enquiries. Review the landing page and follow-up process before increasing media spend.
LET’S DISCUSS THE SCOPE
Tell us what needs to work better.
Techno Particles · Working with businesses worldwide. Share your requirements, existing systems and priorities.